THE EXECUTION
Attached is the final presentation. Included below is team Vega's plan book – the full synopsis of all parts of our integrated campaign.
Attached is the final presentation. Included below is team Vega's plan book – the full synopsis of all parts of our integrated campaign.
MOJO AD
University of Missouri
ADVERTISING DESIGN
MOJO Ad is the most prestigious Strategic Communications capstone in the Missouri School of Journalism. This student-run, full-service advertising agency specializes in the 18- to 24-year-old Youth and Young Adult (YAYA) market. Strategic Communication students apply to be a part of this agency in their final year as their capstone course.
ROLE
ART DIRECTOR
SEMESTER
SPRING 2022
AUDIENCE
YOUTH AND YOUNG ADULTS
TEAM NAME & LOGO EXECUTION
The word Coda means "to conclude, round out, or summarize." Successfully created a strong typographic logo that embodied a deeper meaning. As seniors nearing the end of our college chapter, we aspired to go out with a bang and end on a high note. With that, the period on the letter "A" is meant to represent the finish line. Subtly incorporated the use of the word Coda in the music industry, the letter "A" also doubles as a music note.
THE SPRING SEMESTER ASK
As Art Director, direct a creative team of four to strategize a report specifically covering and providing thought leadership on money, work, and careers that will be released to industry audiences through a live national webcast and Q&A session.
Team Name & Logo Reveal
Moodboard
THE EXECUTION
Below is team Coda’s presentation from the State of the YAYA 2022 live webcast, in which we reported our findings on the work, money, and career trends of 18-24 year olds to over 400 industry professionals. In addition, the full creative campaign, Stellarium, is detailed in a 52-page e-book report.
Cover
Back
ROLE
ART DIRECTOR
SEMESTER
FALL 2021
CLIENT
WARNER BROS.
THE FALL SEMESTER ASK
As Art Director, direct a creative team of four, lead creation of all visual assets surrounding the release of "Fantastic Beasts: The Secrets of Dumbledore", and fulfill Warner Brother's goal of attracting more YAYA-aged viewers.
TEAM NAME & LOGO EXECUTION
Vega is a star in the Northern Constellation who's cosmic qualities align with the chemistry of our team. The space between the letter "V" and the star represents the team's open relationship and communication with the client. Through research, we discovered Vega is the baseline for calibrating the photometric brightness scale. The addition of the word "Vega" underneath the symbol is a visual representation of how Vega sets the precedent for quality work.
I am proud to share that my logo design for Team Vega won a silver medal in the Student Awards Logo Design category at the American Advertising Awards in Kansas City, Missouri.
Plan book
Team Vega was also excited to see that WarnerMedia implemented our strategy to connect the Wizarding World brand with pet owners through BarkBox.
